PROBLEM: Many people lack access to quality food, due to neighborhood, socio-economic status, and/or busy schedule. While fast food is cheap, quick, and everywhere, many neighborhoods, especially in lower-income areas, don’t have convenient supermarkets. Using a unique business model, Everytable aims to close that gap in access through low-cost, ready-made, nutritious meals, focused on areas that need it most. Now we just need to get the word out.
SOLUTION: Position EveryTable as an nutritious alternative to fast food: just as fast and affordable, and healthy too.
BIG IDEA: EatQuality
COPYWRITERS: Daniel Storrow, Tommy Bryant, Gene Augusto
ART DIRECTOR: Gene Augusto